Trademarking “Yoruba”? Shame on you, Timbuktu (the UK company)!

It’s been a while since I talked about news around the world, but I saw this video which ticked me off so much that I just have to talk bout it.

There’s a British company called Timbuktu who had the temerity to trademark the word “Yoruba”. For those who don’t know any thing about that word, it refers to an actual African ethnic group and language associated with Nigeria, Benin, and Togo although Nigeria has a huge Yoruba population. Some famous people of that ethnicity involve actor John Boyega, basketball player Hakeem Olajuwon, and rapper Wale to name a few. The Nigerian community got infuriated by this trademark controversy and rightfully so. They were raising awareness to this issue. Also, am I the only one who noticed that this company is named after the famous Malian city?

This is just blatant cultural appropriation and I hope Timbuktu gets enough pressure to drop the trademark. I never bought anything from them and I hope there’s a giant boycott against them for what they did. What’s up with these companies trademarking African things? You have this recent case, Louis Vuitton making “luxury” Maasai cloths, and (I will not stop repeating this example because this company deserves the smoke) Disney freaking trademarking the phrase “Hakuna Matata”! These corporations need to stop doing this and I hope people stop buying their things. Think about it, they trademarked the name of an ethnic group consisting of millions of people around the world and not just in Western Africa. How would people react if Timbuktu or any company trademarked the name(s) of another ethnic group such as Irish Travelers, Sicilians, or Ashkenazim? I’m sure there would be even more outrage if anyone dared to do so. Nobody should be turning ethnicities into intellectual property.

The fact that people tell me that cultural appropriation isn’t bad or doesn’t exist is just idiotic because they never had to deal with their heritage being slighted in the least.

Ospreyshire Origins: Art Theft series (Benin, Nigeria, Senegal)

Benin Lyrics:

[Yoruba]

O ti ja aworan wa
Mase paro ki o so pe o se awon ohun-oso wonti
Awon ile iso re je awon ewon
Je ki a je ki eyi se alaye si o

[French]

Rends-nous notre art maintenant!

Nigeria Lyrics:

[Igbo]

I bu ihe nleda anya

[Yoruba]

Nitori ti o ji wa aworan

[Hausa]

Bidajen kayan tarihin ku ya sa aka kama su. I ghotara?

You better return what’s ours!

Senegal Lyrics:

[Wolof]

Luy sa tiis?
Am nga tere xewoonu Afrig?
Yeena ngi saacee yi

[French]

Comprends maintenant?
Vous ne possedez pas notre histoire!

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Here’s a triple header for the Art Theft series! These were challenging songs to write lyrics and Art Theft: Benin was actually an Ospreyshire first for me. That was the first poem I wrote that contained absolutely no English words in it! The Senegal one was even tougher because I really had to work on my Wolof since you can’t use Google Translate or any easy online sources for example. Fortunately, I bought a book on a whim that has words and phrases in Senegal’s native language.

These three countries among others in Africa are quite ticked and rightfully so. Their art, crafts, and artifacts have been looted by Europe. They’re held in museums in that continent and these African nations are suing these countries to get their stuff back. To add insult to injury, some of these nations are giving things back…as LOANED items. No, I don’t want to see loans whether temporary or permanent. You stole them, so you give them back to these nations! I really hope these nations get full returns on their art.

Here are some videos from Dr. Mumbi about the matter:

Even Dr. Y. had some choice articles about this situation:

Europe’s Largest Museums to “Loan” Looted Benin (Nigerian) Artifacts back to Nigeria

Bronze Cockerel from Benin Kingdom to be returned to Nigeria

France urged to change heritage law and return looted art to Africa

Wouldn’t it also be crazy if this situation was featured in a mainstream movie even though a character is portrayed as the bad guy for wanting the artifacts back? Oh, wait… Side note: Notice how Benin is mentioned in this clip.

Say what you will about Killmonger, but he was absolutely right about his questions involving the curator’s “ancestors” and that’s historical fact even though Wakanda doesn’t exist.

Here’s another random fact: I’m also part Beninese and I have a tiny bit of Senegalese in my DNA from my mom’s side. #ForTheCulture

The Beninese flag is from Wikipedia.

The Nigerian flag image is from Wikipedia.

The Senegalese flag image is from Wikipedia.

All videos from the Dr. Mumbi show are from Dr. Mumbi’s YouTube channel.

The museum scene is from Black Panther and is property of Marvel Studios.

Since when did appreciating originality make me the bad guy?

Before I begin my little opinion piece, I set aside some time as I deal with this gigantic cold front all over the Midwest. At the time of this article, the high where I’m from is -18 Fahrenheit which is insane. This coldness is more on par with Siberia, Antarctica, and the top of Mt. Everest than the part of America where I’m from. If you’re dealing with this, then please stay warm and take care of yourselves.

Okay, now onto the subject at hand.

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I’ve been wanting to make an article like this for a long time now. The thing is I appreciate whenever people create some truly unique things. Whether it’s music, film, art, literature, or other subjects, I really like it whenever people craft things that no one else has thought of before. Don’t get me wrong, I’m not against adaptations on principle, building off other works while acknowledging inspiration, or even parodies/satires when done right.

What does grind my gears is whenever I hear people say things such as “Oh, everybody rips off things”.

In my opinions, I find that to be intellectually insulting and just lazy thinking.

At the risk of sounding arrogant, I do try to be as original as I can be with my various works such as my spoken word projects, poems, reviews, music, books, and other things I create. One of the biggest compliments you could give me is telling me that no one else sounds like me, writes like me, or that I’m an innovator in whatever I try. Yes, I’m certainly influenced by others, so I’m not going to lie to you, but I want to be unique in my creative endeavors. There’s one quote from Oscar Wilde that I like a bit too much: “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” I truly believe that some people aren’t even trying and just follow the leader in music, film, books, etc which I find to be quite slothful.

So why does this make me the bad guy for wanting originality to still be a quality worth desiring?

Seriously, I’ve been made fun of for mentioning how I like more original content as others dismiss my tastes for whatever reason. Possibly it’s insecurity on their part, but I could be wrong.

Over the years, I’ve been realizing how many things have been stolen whether it’s movies, art, video games, or something as extreme as cultural appropriation. You have artwork from Benin and Senegal that’s in European museums without those country’s permission. There’s an obelisk in Ethiopia known as the Obelisk of Axum which was stolen by Italy and a certain leaning tower bears similarities to it. For those who’ve checked out some of my film and anime reviews, I’ve mentioned a few examples. Yes, one of them involves this nefarious lion named Claw from Kimba the White Lion as seen in the featured image who predates a certain other villain let alone other characters in some popular movie by 44 years (or 29 if you only count the anime), yet Tezuka Productions never got credited to this day for that series. If you got triggered by that picture, well…that says more about you than it does about me. Besides that, I get tired of people even resorting to scripture by saying “There’s nothing new under the sun”. I know it’s in Ecclesiastes, but did those same people miss “Thou shall not steal”? Sorry to mention theology in this post, but I needed to use that example to prove a point.

With all these rampant remakes, clones, and frauds going on, it’s really tough for me to cling on to a bunch of media. It’s no wonder I try to make my own stories, music, blogs, and other things. Does me appreciating the innovative make me pretentious? Do I see others as peons for only liking whatever the mainstream spoon-feeds them? I hope it’s not the case for the former, and I certainly don’t want to think that way about the latter.

The image of Claw is from The New Adventures of Kimba the White Lion and is property of Tezuka Productions.